Purity, simplicity, authenticity, timelessness.
White Story is about seasonless essentials that ignore traditional fashion cycles, trends and seasons. In a world that is constantly being disrupted and where change is the norm, the Founder and CEO of White Story, Fiona Myer, is focused on stripping away the clutter that exists in the fashion world and bringing fashion back to its core, through a collection of pure white essentials.
Experience the world of White Story at their first pop up store on High Street.
Visit the store at 1022 High Street or visit www.whitestory.com.au to find out more.