Virgin Australia Melbourne Fashion Festival (VAMFF)


Virgin Australia Melbourne Fashion Festival (VAMFF) is back and High Street, Armadale is abuzz with celebrations. Revel in the celebration of all things fashion, beauty, creativity and beyond as High Street, Armadale celebrates the festival with a collection of instore events and runways throughout the month of March.

Be a part of the VAMFF celebrations on High Street, Armadale Saturday 17th and Sunday 18th March 2018. Coming to life with exclusive offers and activities for fashion enthusiasts of all ages, be sure to catch your favourite designers, watch runway shows and enjoy High Tea amongst the fashion elite.

Continue the celebrations after the runway show and visit the following stores where you can indulge in local treats and bubbles while you shop and enjoy free gifts with purchase, VIP discounts, exclusive previews of the latest collections before launching to public and free giveaways.

Assembly Label - gift with every purchase

Bared Footwear - $40 voucher as gift with purchase*

Bernadette Pimenta - 5% discount of couture wedding gowns

Eco D - enjoy a glass of bubbles while artist Martina Martian customises your Superga sneakers instore

Jaggad - enjoy 20% off storewide, healthy treats and spot prizes. Take a photo instore wearing JAGGAD to go in the draw to win a pair of tights for you and a friend using the hashtag #jaggadlovesvamff (see terms and conditions instore). Attend a HIIT class with Monica from Fit Food, Fit Body in store from 10am-10.45am Sunday.

Larix - exlusive vip discount

Lisa Barron - receive $50 e-store voucher when shopping instore on Saturday 17 (vouchers apply to all e-store purchases over $300)

Mister Zimi - enjoy up to 50% off the La Dolce Vita and Santorini collections

Nicole Fendel - free gift for first 50 guests

Nimble - be the first to preview the latest collection before it launches and receive exclusive discounts on the day

Primness - offering a discount to customers across the weekend

With so many events across the fashion weekend, you’ll leave feeling like the fashionista that you are.

For a more detailed selection of events, visit

* Not available in conjunction with any other offer, Voucher valid until 17 April 2018 in Armadale store only as part of the City of Stonnington promotion. Voucher can be used in-store only.