VAMFF Fashion Weekend comes to High Street


Virgin Australia Melbourne Fashion Festival (VAMFF) is back and High Street, Armadale is abuzz with celebrations of its 20th year. Revel in the celebration of all things fashion, beauty, creativity and beyond as High Street, Armadale celebrates the festival with a collection of instore events and runways throughout the month of March. Home to a collection of some of Australia’s most loved brands, High Street residence will showcase their newest Autumn/Winter collections for 2017 as well as invite you into their creative world of art, beauty and passion.

Be apart of the VAMFF celebrations on High Street, Armadale as the strip hosts the first Fashion Weekend on Saturday 4th and Sunday 5th March 2017. Coming to life with exclusive offers and activities for fashion enthusiasts of all ages, be sure to catch your favourite designers, watch runway shows and even enjoy High Tea amongst the fashion elite.

Assembly Label, 1062 High Street, Armadale.

Building the foundations of the Assembly Label brand around a balance of timeless design, simplicity and high-considered fabrications, founders Damien, Daniel & Lee invite shoppers to their Melbourne flagship store to explore the new collection during an intimate session hosted by the brand. Each attendee will receive a limited edition tee and places are limited. Come and celebrate Australian fashion and timeless design. RSVP to

Bared Footwear, 1098 High Street, Armadale.

Bared Footwear are celebrating all things Melbourne with Art/Food/Fashion; a day-long event on Saturday 4th March that will see Melbourne artist Carla McRae live painting a mural at the back of the Bared Footwear Armadale boutique creating a laneway atmosphere with shoe giveaways, free gelato by Billy Van Creamy and live music.

Ryder, 1073 High Street, Armadale.

Ryder will be offering a meet and greet with Design Director, Penny Brown. Penny will be available for personal styling on Saturday between 12pm-3pm. A free gift with purchase and refreshments will be served all weekend.

Runway, Malvern Town Hall.

Held at the iconic Malvern Town Hall, atop the hustle and bustle of High Street, Armadale, and experience new season fashion as a collection of Australian designers and retailers take to the runway to entertain and inspire. Including High Street favourites Et Al and Anna Hoffmann, styles will be available in store on the strip for you to secure your pieces of the freshest Autumn/Winter trends for 2017.

High Tea, Malvern Town Hall.

Enjoy a designer line-up as you devour a decadent High Tea menu designed by Peter Rowland Catering. Taking place on Sunday March 5th, High Street favourites will present their best new season designs, available for you to purchase in store the same day. High Street favourites including Lisa Barron, Megan Park, Leona Edmiston and Luxe Deluxe will showcase. For ticket information, visit

For more information on events, tickets and special offers please visit