Faces of High Street - Helena, Ever Elegant


Working as a custom dressmaker for 30 years, Ever Elegant owner Helena has designed everything from bikinis to Bridal gowns. Seeing a gap in the market for exclusive formal wear for the mature woman, Helena started Ever Elegant 5 years ago.

Offering an exclusive range of occasion wear, Ever Elegant has a diverse collection of formal wear ranging in styles and price. Elegant, classic & stylish, you’ll find everything from formal wear to accessories. Using a local and London milliners, the fascinators and hats range from contemporary to classic, across a broad range of colours.

Travelling to Europe twice a year, Helena attends designer showings and hand picks every piece in store, sourcing exclusive one-off styles in the season’s latest colours and fabrics.

“Personalised service is something the store prides itself on. We offer tailoring and adjustments in-store to ensure the garment is a perfect fit” says Helena. “We want our clients to feel special and comfortable when wearing our outfits.”

Now on High Street for 3 years, Ever Elegant has built a reputation for offering stylish garments with a sophisticated look and correct fit for a mature figure.

Ever Elegant specialises in dressing Mothers of the Bride and Groom and ladies who want that extra special outfit.

With Spring weddings and the racing season almost upon us, you will find all the season’s trends in-store now.

Visit Ever Elegant at 1130 High Street.